Are positive stories newsworthy?
Why is the media coverage so often dominated by negative news? It’s a question often asked by delegates during our media training courses. We’ve all seen examples of negative stories going almost…
What can you learn from this feel-good story?
It feels like it has been January for about six months already. It's cold, gloomy and payday inexplicably remains weeks away. And the news is dominated by depressing stories as the winter of…
Was this the best ever post-match media interview?
If you’ve been on our media training courses, you may have heard us say “just be yourself”. Personality is a crucial ingredient in media interview success – we want to see and hear from people who…